Petfinder Traffic Update

by Sara Kent

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Welcome to your weekly update on Petfinder visitors (aka potential adopters) coming to the site.


Average pets viewed per visit

For the week of June 9 – June 15, we tracked the following statistics on Google Analytics:

  • 1,766,866 people visited Petfinder
  • During their visit to, they looked at more than 31,938,392 pages of pet profiles and information about adopting and living with pets.
  • On average, these visitors spent more than 7.2 minutes looking at more than 22 adoptable pets.

Grab their attention! Make sure your pets look their best through compelling photos. Check out our photo tips to get the most out of your pets’ presence on Petfinder.

And don’t miss…

For your adopters/community:
Looking for ideas to share with your adopters and supporters on social media sites?
Petfinder’s Summer Pet Safety campaign has loads of helpful tips to share with your fans, followers and community.  Keep pets safe from the heat, fireworks and other summer dangers by sharing infographics, articles and more, and encourage your fans to share them amongst their friends.

For you, staff and volunteers:
If you find yourself in need of technical assistance when using Petfinder, be sure to visit our Help Pages at for Site Status Updates on any existing issues with Petfinder, as well as our FAQ pages and Tutorial Guides for more in-depth answers to all your questions.

Have a great adoption week!

Sara Kent, Director
Petfinder Shelter Outreach