White, like black, on a pet can be difficult to capture in a photograph. The wrong conditions, like under direct sunlight, can blow out all the white in the photo and leave your pet unidentifiable. This adoptable rabbit Harley is here from Secondhand Hounds to showcase a great pet pic with an all white pet. Harley looks like he may have been photographed in a …

With more and more people writing and responding to email on their mobile devices, brevity has become king.  However, short messages don’t always equal efficient messages. While being brief is important, it’s also important to write your email with the intent of getting the response you’re looking to receive.  This means following a couple simple steps: Think.  Consider what you …

“How do I add content to my Petfinder Home Page?” Petfinder provides each member organization with a Home Page to post their adoption procedures, adoption fees and other information about their group. Some members use their Home Page as their main organization web page. Others use it as a basic information page and also include the web address for their organization’s …

Working with your local media can be a great way to get some added exposure for your shelter or rescue group, while helping spread the vital message of pet adoption. Many local stations will often run timely promotions or look to feature “feel good” stories. Petfinder member, Felines & Canines Inc. did a great job of getting involved in with …

Welcome to your weekly update on Petfinder visitors (aka potential adopters) coming to Petfinder. For the week of July 14 – July 20, we tracked the following statistics on Google Analytics: 1,844,204 people visited Petfinder During their visit to Petfinder.com, they looked at more than 33,486,962 pages of pet profiles and information about adopting and living with pets. On average, …

Ideally you would have a perfect facility with no illness and limitless funds and manpower to continue operating in that state. Unfortunately, we live in reality and we need to work with what we have. Bummer, right? Well, if you play your cards right, you might be able to get farther than you think. After a class with Dr. Karen …

In DC, our public transport system has a slogan: “See something, say something.” It’s  meant to encourage people to report suspicious bags or talk to security guards if there are suspicious people. The idea is that if we’re all aware of our surroundings and willing to step up and say something, rather than assume someone else will, everyone will be …

Smile! Who doesn’t love to see a smiling dog? It’s happy and inviting and friendly. And with bully breeds like Max from Jefferson County Kennels in Oregon that is important. Public perception is already biased against them, no matter how sweet and friendly a boy like Max here is. But get a good, welcoming smile out of him and who could resist? …

Welcome to your weekly update on Petfinder visitors (aka potential adopters) coming to Petfinder. For the week of July 7 – July 13, we tracked the following statistics on Google Analytics: 1,876,629 people visited Petfinder During their visit to Petfinder.com, they looked at more than 30,218,558 pages of pet profiles and information about adopting and living with pets. On average, …

It’s official! As of today, Petfinder has become a part of Nestlé Purina PetCare. The full Petfinder staff, all 19 of us, had the pleasure of visiting the Nestlé Purina PetCare Headquarters in St. Louis, MO. Upon arrival, it was clear we were at the right place. Similing Purina employees with their canine “coworkers” were there to greet us at the door. …