Working with local media to increase pet adoptions

by Kristen

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Working with your local media can be a great way to get some added exposure for your shelter or rescue group, while helping spread the vital message of pet adoption. Many local stations will often run timely promotions or look to feature “feel good” stories. Petfinder member, Felines & Canines Inc. did a great job of getting involved in with their local news station’s Dog Days of Summer celebration. Check out the clip below to see their adoptable pets featured in the celebration’s Doggie Makeover segment.

Interested in getting your organization involved with the media? There are resources available on Petfinder Pro to help you do that! Your group can get customized press assistance for upcoming events here: