Social media has become one of our staple means of communications these days and many of our members are doing a great job leveraging these channels to help build a community around their organization. One of the great things about technology, and specifically about social media, is that it’s always changing and growing. While this changing landscape is exciting, it …

Once in a while we come across a tip or video from one of our members that we would love to share with the rest of you. This week, that video content came from Tony La Russa’s Animal Rescue Foundation. Whether you are looking for quick tips to add a little fun to the day of your kenneled dogs or you are …

The fourth weekly winner of the PetFirst January 2014 Shelter Contest is Canine Guardians for Life, Inc. from Wolfeboro, NH. Congratulations! Another weekly prize and then the monthly $250 prize still need to be given away. All you need to do is remind your adopters about the pet insurance plans PetFirst offers them. All previous adopters are also eligible to receive …

Spring has got to be just around the corner by now, and that means it will be time to start ramping up adoption events, fundraisers and all sorts of other activities for your shelter or rescue. When you do so make sure your events are getting seen by as many people as possible by posting them to social media and on Petfinder. …

We made it through 25 wonderful stops on our 2013 Adoption Options tour! Understandably, after traveling all the way to Oahu, HI, Jolly was a little jet lagged and took a bit of time off. He asked his cousin, Molly, to attend a few stops in his place. Molly was happy to do so! Molly’s first stop was in St. …

Petfinder partners HomeAgain celebrated all the hard work animal welfare professionals do by holding their first HomeAgain Hero of the Year campaign. We were thrilled to hear that two extraordinary Petfinder members were finalists, including the first place winner Theresa Strader who single-handedly founded National Mill Dog Rescue. Nominees were individuals who, through intense compassion and intrinsic motivation, made great strides in improving …

For the week of January 12 – 18, we tracked the following statistics on Google Analytics: 1,932,523 people visited Petfinder During their visit to Petfinder.com, they looked at 36,670,845 pages of pet profiles and information about adopting and living with pets. On average, these visitors spent more than 8 minutes looking at 13 adoptable pets!

Pooches and Purrs Cooperative is a foster group in New England and the third weekly winner of the PetFirst January 2014 Shelter Contest! Great job Pooches and Purrs Cooperative! There’s still more prizes to win. Each adopter to purchase an insurance plan earns you an entry to win the weekly $50 Visa gift card or the monthly $250 Visa gift card.  Adopters can …

Did you know that pigeons are pentachromats, meaning they have five color receptors in their eyes? Most birds have four, humans of course have three. It is estimated that pigeons can see over 10 billion different colors (humans see about 10 million). So while we see pigeons as shades of gray, they most likely see themselves in all manner of impossible …

Jolly is getting excited that we have our first Adoption Options of 2014 coming up shortly! Before he heads into the year full steam ahead, let’s recap October and part of November 2013! After being in Wisconsin, Jolly got to travel to California! He went to Sacramento (where we were at the California Auto Museum!) as well as San Diego …