Meet the New Shelter Pet Project Spots

by Jim Chesters

If you’re a Petfinder member, chances are you know about the Shelter Pet Project. Launched in 2009, the Shelter Pet Project is a public service ad campaign that helps spread the word about adoptable pets and increase the rate of animals adopted from shelters and rescues.

“Our goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes,” is how the Shelter Pet Project describes their goal. And in that spirit they debuted their new advertisement spots this week. These ads do a great job of helping to dispel the misconceptions some may have about shelter pets by presenting the pets in a real positive light.


The Shelter Pet Project has been a longtime partner with Petfinder. Our search powers the adoptable pet search on their website, so your adoptable pets can be found by anyone visiting their site as well! You can find more information on the Shelter Pet Project and learn how your organization can get further involved by checking out our page here, or visiting them directly at

You can also watch the rest of the ads here.