Petfinder Traffic Update

by Sara Kent

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Who is looking at your pets on Petfinder?  Great news!  The Pet Stats Browser is back!  Check out your organization’s pet-specific traffic by Viewing your Pet Statistics under the Using Petfinder tab at

For the week of April 6 – 12, we tracked the following overall Petfinder traffic statistics on Google Analytics:

1,878,787 people visited Petfinder

During their visit to, they looked at 31,357,334 pages of pet profiles and information about adopting and living with pets.

On average, these visitors spent more than 7 minutes looking at 9 adoptable pets.

Happy adoptions!

– Sara

Sara Kent
Nestlé Purina PetCare
Director of Shelter Outreach, Petfinder