Follow Friday: Shelter Pet Project

by Sara Kent

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The Shelter Pet Project was created by the Ad Council as a way to bring more attention to pet adoption.  The nationwide ad campaign showcases the joy of pet adoption.  Viewers are directed to search for adoptable pets at  The pets powering this search are yours!  The Shelter Pet Project is powered by Petfinder pets.

When you post your adoptable pets on Petfinder, you have the option to allow sites like The Shelter Pet Project to help promote your pets.  Not only are your pets seen by more than 7 million visitors on Petfinder each month, but sites like the Shelter Pet Project bring even more exposure.  In addition to the ads and website, The Shelter Pet Project maintains a flourishing and fun social media presence.  Learn how to make The Shelter Pet Project work for you, check out a sample of their work below and follow them for more!

The Shelter Pet Project

Follow on Facebook

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Follow on Pinterest

Follow on YouTube


– Sara

Sara Kent
Nestlé Purina PetCare
Director of Shelter Outreach, Petfinder