There is a lot of debate over how well the ‘sad animal’ advertisements work. Do people respond better when you tug at their sympathy, or do they want ads that make them feel good? A rescue group in Melbourne, Australia called The Lost Dogs Home decided to try to flip that advertisement model on it’s head. What they came up with …

Summer is upon us, and many areas are feeling the effects of high heat and humidity. Here are a few quick tips on the essentials for keeping all of the animals in your care cool and safe this season. First and foremost, make sure all animals have a constant supply of cool, fresh water. You can even drop some ice cubes …

With a face as unique as her name, Princess Monster Truck Forever is a champion for adopted pets.  Prior to her life as a famous cat of the Internet, this black Persian cat was homeless, living outside in a bush in Brooklyn, NY.  She was found by a couple who began sharing her photos with friends via Instagram.  Her distinctive …

Did you know that you can fundraise on Petfinder straight from your pets’ profile pages? You’ll be reaching more than 7 million potential donors each month, and there’s virtually no effort on your part. In fact, there is already a “Sponsor Me” button on each of your pets’ profile pages — but if you’re not enrolled in the Petfinder Foundation’s …

A blurry photo doesn’t only have to be caused by motion. Sometimes you may find that even a relatively still subject keeps coming out blurry after you photograph it, as if your camera’s focus just can’t grasp it. This can happen when you are getting real close to your subject, which is sometimes necessary for those small and furry pets. If you …

Many of you are likely avid readers of Animal Sheltering magazine in print form.  After all, it is a rare publication completely dedicated to those of us the animal sheltering and rescue field.  If you are not already receiving this magazine at your home or shelter, visit animalsheltering.org/subscribe to subscribe. In addition to awaiting its arrival in your mailbox, you can …

Do your foster kittens have moves like this? These foster kittens from the Animal Welfare League of Arlington are getting some massive amounts of attention as this video of them jamming out is going viral. This video is a good example of the way that your foster parents can be adoption ambassadors for your pets. Encouraging your fosters to share information, videos, …

The Mayor’s Alliance for NYC’s Animals is a non-profit organization that bands together the many groups helping the many animals of New York City.  More than 150 partner rescue groups and shelters offer programs and services to help NYC’s homeless animals.  The Mayor’s Alliance is in its 11th year of helping the animals of NYC through special adoption events, transport …

The Petfinder Outreach Team had a great time with Petfinder members who attended the Animal Care Expo on May 20-23.  To create visual resources for events like these, we rely on our members and the eye-catching photos they take of their adoptable pets. Case in point: Here is pretty Clarrise, whose striking photo caught our eyes as we perused pet lists for …