Petfinder Pro March Newsletter

by Kristen

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Petfinder Member Newsletter

Petfinder Pro March Newsletter
Dear Petfinder Members,

We are so thankful many of our members took the time to complete the 2014 Petfinder Member Annual Survey. We had a great response! Our team is analyzing the results and we look forward to sharing them back with you.

Mia from Capital Area Animal Welfare Society
Capital Area Animal Welfare SocietyBaton Rouge, LA

Being the largest network of animal welfare organizations and the home of your adoptable pets online, Petfinder is in a unique position to learn adoption insights. When potential adopters come to Petfinder, most spend more than five minutes checking out the site and your adoptable pets. Just under half of our visitors are coming to Petfinder from a desktop computer, while the rest visit through their tablet or mobile device.

More than 70% of Petfinder visitors are spending their time searching for pets and viewing pets, while the rest are viewing pet care content and videos. When searching, 89% of visitors are selecting a specific species while just over half are looking for a specific breed, particularly when viewing adoptable dogs. Our top 10 searched dog breeds include German Shepherds, Golden Retrievers, Poodles, Labradors, Pit Bull Terriers and Chihuahuas.

We will have more insights available to share with you from our annual member survey in the April issue of the Petfinder Pro Newsletter. Stay tuned!

Happy adoptions!

Sara Kent
Director of Shelter Outreach, Petfinder Nestlé Purina Petcare

Petfinder Pro Adoption Tip
Are you new to Petfinder? Welcome to our community of animal welfare organizations! We have created a page to help you get the most out of this new relationship.

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Petfinder Member Stats
View your organization’s Petfinder pet statistics.

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Upcoming Events
Animal Care Expo in New Orleans, LA
New England Federation in Nashua, NH
Adoption Options in Nashville, TN

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Petfinder Foundation News
Did you know that Petfinder Foundation provides grants exclusively to Petfinder member shelters and rescues? Last year, Petfinder members received more than $845,000 in grants to help pets!

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Social Media Highlights
Join us in New Orleans If you can’t travel, you can still be a part of the fun! Keep an eye on the Petfinder Pro Facebook page for live posts by our staff from this year’s Animal Care Expo.

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Can open-ended questions increase adoptions? Why are open-ended questions in the adoption process important? How can they help you find more great homes for your pets? Join us on Twitter and find out!

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