Petfinder Pro August Newsletter

by Kristen

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Petfinder Pro August Newsletter
Dear Petfinder Members,
Adoptable Phoebe
The Cat’s Meow Animal Rescue

Los Angeles, CA

Did you know that August 17 is Black Cat Appreciation Day?

Every day is cat appreciation day (cats everywhere agree), but this one day focuses on the love of black cats.

Over the years, I’ve learned fun ideas from Petfinder members to help shine the light on black cats. Some special promotion ideas include hosting “Black Friday” sales with discounted adoption fees on black cats or “Black Tie” events where staff and volunteers dress up and add bowties to the cats willing to wear them.

When photographing black cats, lighting is extra important to bring out their features. Try to catch a photo near a window for natural light. Or, use Black Cat Appreciation Day to request a donation of a photography light and reflector from your community to improve photos where there is limited or no natural light available. Find tips for photographing pets on Petfinder Pro.

We want to hear your ideas for promoting black cats! Share them with fellow Petfinder members on the Petfinder Pro Facebook page.

Happy adoptions!

Sara Kent

Director of Shelter Outreach, Petfinder

Nestlé Purina Petcare

Petfinder Pro Adoption Tip
Add video of your adoptable pets to Petfinder to help adopters connect with their individual pet personalities. Just 30 seconds of video can help pets find their match online.


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