Posts by Jim Chesters

  • Sep 12 , 2014

    Petfinder Pro Blog

    Follow Friday: Maddie’s Fund

    Maddie’s Fund was established in 1994 with the mission to revolutionize the status and well-being of companion animals. Named in honor after the beloved dog of Dave and Cheryl Duffield, Maddie’s Fund is now one of the most influential groups in the animal welfare community through its grant giving, hands-on animal care, research and education. Follow Maddie’s Fund for information on their upcoming …

  • Sep 11 , 2014

    Petfinder Pro Blog

    Great Pet Pics: On Their Level

      To help capture great photos, try meeting pets on their level. Rather than standing over the pet and looking down on him or her, try bringing the camera viewer eye-level with the pet to help create a much more natural shot. This eye-level approach helps create great photos for all pets, but is especially helpful when photographing small pets. Kneeling …

  • Aug 27 , 2014

    Petfinder Pro Blog

    An Adoption for All Holidays

    If the motto of the great salesman is “always be closing” than we can take a page (or at least two words) off of that and make the animal rescue motto “always be adopting.” This means that you should not let a single holiday slip by without using it as a way to promote your adoptable pets. The Nevada Humane …

  • Aug 15 , 2014

    Petfinder Pro Blog

    Pet Profile Spotlight: The Pixie Project

    Today we turn the spotlight on the pet profiles of The Pixie Project, a non-profit adoption center and rescue located in Portland, OR. These profiles get high marks with their sweet, funny and informative descriptions and warm and inviting photographs.  How did you come to work with a photographer, and what type of direction do you provide? After years of iPhone …

  • Aug 07 , 2014

    Petfinder Pro Blog

    An Introduction to Crowdfunding

    Online social fundraising, or crowdfunding, has taken off quickly. You may recall the Ohio man who raised over $50,000 on the site Kickstarter to make potato salad. That particular campaign may not be the best representation of our societal values, but it is an example of how many people are willing to contribute money to someone else’s endeavors via this …

  • Jul 29 , 2014

    Petfinder Pro Blog

    Handmade Slow Feeders

    Dogs who eat too rapidly can choke. They can also swallow a lot of air, make themselves sick and are at risk for bloat, a life-threatening condition where the stomach can distend and rotate.Rapid eating is also not a rewarding use of a dog’s time. Instead using a slow feeding device or technique means the dog has to think and …

  • Jul 22 , 2014

    Petfinder Pro Blog

    Starting An Email Newsletter

    Looking for the next step to growing your organizations reach and saving more lives? Then it’s time to set up an email newsletter. It can seem daunting, but email marketing can actually be easy, rewarding and even a little fun. Let’s take a look at some of the benefits and reasons you may want to use an email newsletter or …