Facebook is a great way to interface with the public, get the word out on adoptable pets in rescues, and attract support and volunteers. In this webinar you’ll learn tips and best practices for using Facebook to engage the community in your work. Discover ways to cultivate supporters, showcase your successes, and utilize positive approaches to handling criticism and negative feedback. Note: This webinar is for animal welfare organizations already on Facebook.
The presentation will be given by Sarah Barnett, Senior Manager, Social Media at The Humane Society of the United States. In her role at The HSUS, Sarah manages social media communications for the nation’s largest and most effective animal welfare organization. She is responsible for the day-to-day management of the organization’s social media activities, as well as the overarching social media strategy for the organization.