The Social Media Fundraising Formula: How to Raise Money Using the Internet


Webinar Speaker: Emily Garman, Founder of

Taping Date: March 13, 2013

Length: 60 minutes

These days, most animal welfare organizations acknowledge the power of social media tools like Facebook and email for spreading awareness and saving animals’ lives. But most of them have no idea how to effectively use these tools to raise money. Nonprofit organizations are experiencing, on average, a 73% increase each year in online donations since 2009. In this webinar, you’ll see examples of successful campaigns by animal welfare groups just like yours. We’ll also break down and examine some not-so-successful ones, so you can avoid some common mistakes. You’ll learn the five secrets to setting a campaign goal and reaching it every time. Those who attend the webinar will be able to download a bonus question worksheet. Answer the questions, and when you’re finished, you have every element you need for a successful campaign! This webinar assumes that you have basic knowledge of the Internet and social media, and that your organization has a page on Facebook. Download the worksheet here.



Grant Writing in Today’s Time


Webinar Speaker: Susan Rosenberg, Petco Foundation, National Grants and Disaster Relief Manager

Taping Date: December 13, 2012

Length: 60 minutes

Learn how intuitive and simple it is to apply for support through the Petco Foundation for animal welfare organizations. You will be shown tips and tricks on how to answer the questions to your group’s maximum benefit. Lots of the information you will learn in this seminar can be useful in applying to other granting organizations also.