Less Adoptable Pets

Big black dogs. FIV+ cats. Senior pets. Special needs animals. Many factors can make a pet seem “less adoptable.” To promote these unusual (or, in some cases, too common) animals, Petfinder has designated the third week of September  as “Adopt-A-Less-Adoptable-Pet Week.”

The week is yours to celebrate as you wish – create a “less adoptable pets only” adoption event, promote the senior pet Featured Pet Module or tell everyone you know what makes these special pets great! Here are some pluses we found to adopting “less adoptable” animals:

  • Older pets are mellower – you don’t have to worry about your lamp getting knocked over!
  • Physically challenged pets are often unaffected by their handicap – but you still look like a hero!
  • “Bad reputation” breeds – you get the chance to prove people wrong with your great dog!
  • Dark-furred pets make it easy to accessorize – black goes with everything!
  • Pets with behavioral issues allow you to form a tight bond as you overcome obstacles together!
  • Big dogs are easier to find when it is time to go to the vet!

Creative Marketing

Creatively marketing your harder to place pets can help find them find the loving homes they deserve! Consider turning their special need into a special power, like these “super adoptable pets”. There are many free and easy to use apps and tools to help create results like the ones below.

Alcides is one super Pittie who may
have supersonic speed when
there’s fun to be had!

Baraj’s permanently dilated pupils
shoot focused beams of
concentrated cuteness in any

Black DogPlan an Adopt-A-Less-Adoptable-Pet Week event!

With more than a week to celebrate this year, use one of the following ideas – or come up with your own!

  • Highlight a different special needs pet from your Petfinder pet list on Facebook each day of Adopt-A-Less-Adoptable-Pet Week.
  • Host a “Black Tie” Adoption Event featuring only black dogs or black cats.
  • Contact local media to feature a different special needs animal daily, along with a short article about caring for that particular special need (such as deaf pets or FIV+ cats)
  • If you have a blog, have your “less adoptable” pets act as guest bloggers, detailing their days and what makes them special.

Tell us about any special events or promotions surrounding Adopt-A-Less-Adoptable-Pet Week, both online and offline. Email outreach@petfinder.com.

Downloadable Flyer

Promote “Adopt-A-Less-Adoptable-Pet Week” offline. Download and print our fill-in-the-blank PDF flyer to post in your shelter, at your adoption events, at grocery stores, offices and everywhere else! Print the flyer – and write in the “less adoptable” characteristic you’d like to feature.

You’ll need the free Adobe Acrobat Reader to view and print the flyer. Get it here.

Customizable Press Release

Use our “Adopt-A-Less-Adoptable-Pet Week” press release – completed with your organization’s information – to promote the celebration in your local media. Click here to download the press release as a Word document and feel free to customize it to fit your needs.


Evergreen GraphicEvergreen Graphic

This undated graphic can be used on your site or social media networks to promote adopting less adoptable pets all year long! Click the thumbnail on the right to open the full-sized graphic. To add it to a web site, simply include the below HTML where you would like it to appear:

<a href=”https://www.petfinder.com” target=”_blank”><img src=”https://www.petfinder.com/images/admin/lessadoptable/EvergreenALAPgraphic.jpg” border=”0″ /></a>