Big black dogs. FIV+ cats. Senior pets. Special needs animals. Many factors can make a pet seem “less adoptable.” To promote these unusual (or, in some cases, too common) animals, Petfinder has designated the third week of September as “Adopt-A-Less-Adoptable-Pet Week.”
The week is yours to celebrate as you wish – create a “less adoptable pets only” adoption event, promote the senior pet Featured Pet Module or tell everyone you know what makes these special pets great! Here are some pluses we found to adopting “less adoptable” animals:
Creatively marketing your harder to place pets can help find them find the loving homes they deserve! Consider turning their special need into a special power, like these “super adoptable pets”. There are many free and easy to use apps and tools to help create results like the ones below.
Plan an Adopt-A-Less-Adoptable-Pet Week event!
With more than a week to celebrate this year, use one of the following ideas – or come up with your own!
- Highlight a different special needs pet from your Petfinder pet list on Facebook each day of Adopt-A-Less-Adoptable-Pet Week.
- Host a “Black Tie” Adoption Event featuring only black dogs or black cats.
- Contact local media to feature a different special needs animal daily, along with a short article about caring for that particular special need (such as deaf pets or FIV+ cats)
- If you have a blog, have your “less adoptable” pets act as guest bloggers, detailing their days and what makes them special.
Tell us about any special events or promotions surrounding Adopt-A-Less-Adoptable-Pet Week, both online and offline. Email firstname.lastname@example.org.
Promote “Adopt-A-Less-Adoptable-Pet Week” offline. Download and print our fill-in-the-blank PDF flyer to post in your shelter, at your adoption events, at grocery stores, offices and everywhere else! Print the flyer – and write in the “less adoptable” characteristic you’d like to feature.
You’ll need the free Adobe Acrobat Reader to view and print the flyer. Get it here.
Customizable Press Release
Use our “Adopt-A-Less-Adoptable-Pet Week” press release – completed with your organization’s information – to promote the celebration in your local media. Click here to download the press release as a Word document and feel free to customize it to fit your needs.
This undated graphic can be used on your site or social media networks to promote adopting less adoptable pets all year long! Click the thumbnail on the right to open the full-sized graphic. To add it to a web site, simply include the below HTML where you would like it to appear:
<a href=”https://www.petfinder.com” target=”_blank”><img src=”https://www.petfinder.com/images/admin/lessadoptable/EvergreenALAPgraphic.jpg” border=”0″ /></a>